Marketing & ASO . 2021-2023
Asset development & store maintenance of all games within Homa's portfolio. This would normally include designing the game's logo (plus preparing it to be animated) and respective store elements - which had several A/B tests being run sistematically -, namely:
. Feature Graphic
. Promo Video
. Custom store pages
Aid the marketing team with occasional game annoucements and social posts.
Optimize the store to its top performance, from acceleration to live. Test and find the best messages for each game.
Find and establish a coherent art style fitting for the game & for the hypercasual/midcore hybrid genre.