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ANTI-HOLIDAYS CAMPAIGN
Miniclip . 2018
Phase1 specs - Villains approach:
. develop several anti-hero/villain characters based on the keywords: monster, wizard, monkey, demon, scientist, alien, gamer, elf and robot
. since the first campaign would run during the winter holidays, the characters had to be dressed with a Christmas attire
Phase2 specs - Mascot approach:
. avoid full grown characters and focus more on tiny creatures
. personality should range from disgruntled, to wicked or utterly bored
. conceptualize a human girl that would be the positive counterpart / owner of the evil creature
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Commission Requirements
Development of several character concepts for Miniclip's Anti-Holidays marketing campaign - no art style restrictions.
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